Being a competitor especially a female figure or bikini competitor can become expensive. When you consider just the basics needed such as a suit, heels, tan, make up and enrollment fees it can easily average over $800.00 for your first show. This price tag goes up when you need personal training, coaching, travel and lodging. Some competitors may find themselves spending near $2000. To some it’s well worth it, let’s face it, you are showcasing a physique that many wished they had. Plus all the potential opportunities that may come your way from the publicity. After you get through the first show, it’s easier to your pocket with spending expenses averaging about $450 , given the fact that you no longer need personal training and coaching while excluding travel and lodging.
At Sweat Studio, we understand that our competitors can become a valuable asset usually after a competition. Just from their photos published on multiple websites contribute to promotions of our services. However, even though a competitor can do a show and place in the top five, this does not necessarily mean they will be helpful to Sweat Studio in promotions. A sponsored competitor becomes a marketing representative and should have the ability to promote themselves to benefit the company. This is similar to how models obtain modeling contracts and how athletes obtain endorsements. An ideal candidate represents our company image and can sustain a considerable amount of popularity.
Here are the characteristic traits to be considered for a sponsorship:
- REFERRALS – We love to see dozens of referrals for personal training but just a few is great!
- SOCIAL NETWORK ACTIVITY – It doesn’t matter how many friends you have on Facebook if you don’t interact with them. I know someone with 5,000 friends, but rarely gets feedback from her posts. Thus, I know people with less than 200 friends but their posts may create more impact to a reader. If a competitor can post a comment to make another person laugh, smile, or inspire them that is powerful stuff. The more a competitor can influence others is sponsorship material.
- POST PICTURES – Now don’t get carried away! Don’t bomb Facebook with too many pictures of yourself! In economics there is this term called “Diminishing Returns”; the continuing repetitive promotion of a subject, the less desirable it becomes – in Layman’s terms. Do post pictures but add flare by doing something physical or with friends, celebrities etc.
- WEAR OUR GEAR and use OUR PRODUCTS – remember not to be shy when people ask “what is that you are wearing?” Do the same if you are using our apps
- SOCIAL LIFE – Once upon a time Sweat Studio had a trainer over 40 years old, 4 kids, and only trained less than 10 sessions per week. She brought in many new clients on her own. Why? She got involved during her kids Soccer games, baseball games and all the other recreational sports. Just by talking and mentioning what you do can make an promotional impact.
- ATTITUDE – In the gym be fierce against the weights but remember to be courteous to others. Personally, express yourself as a fitness leader but yet be humble. There is this saying from the entertainment business that may be applied to competitors: “Be nice to the people on the way up, because eventually you will see them again on your way down.”
- LISTEN AND ABIDE TO YOUR COACHES PLAN – How can a competitor represent a company if they don’t follow the company’s plan? Avoid conflict with other coaches’ advice. It’s okay to mention questionable suggestions to your coach, but do mention it first before doing it or eating it. So many coaches want to reel you into their regime sometimes due to their ego, but remember when you choose a company or coach that coach will learn more about your body, eating habits and physical abilities. If your coach is experienced enough they will become the most qualified for you . First time competitors usually expect too much and are very impatient to see results. For some reason if you are not happy with your progress and want to try another coach, out of courtesy I would suggest don’t burn the bridge that got you this far. Perhaps give your coach a chance and finish off sessions before moving on. Avoid jumping to conclusions without researching other coaches too. I personally have had a competitor move on, just to tell me months later that she should have stayed.
- AESTHETICS – Take care of your skin, face, hair and over all appearance.
- ATTEND EVENTS – whether it’s a Sweat Studio Sanctioned event, a Sweat Studio booth at a venue, or any fitness related event where there will be people come and connect. You’d probably accumulate more fans that are interested in what you do.
- COMPETE! Do well at your competition(s). Compete in other natural organizations outside the NPC. Pursue national competition and becoming a pro.
The more the competitor can represent and follow the above will determine what type of sponsorship you may qualify for. Candidates need to meet specific criteria before being considered a sponsorship deal. Below displays an example list of the incentives and benefits with Sweat Studio.
Class C: 25% Off Personal Training, 25% Off Enrollment fees for competition, 25% Suit and heels expenses reimbursed.
Class B: 50% off Personal Training & 3rd party coaching, 50% off enrollment fees for competition, 50% reimbursement for suit, heels, tanning, hair and make-up and travel.
Class A (1 show), Class AA (2 shows) Class AAA (3 shows): 50% off Personal Training. All competition expenses paid including travel expenses. Triple A sponsorship, Sweat Studio will pay all expenses for 3 shows. Only two shows may have travel expenses with flights. Double A (1 show flight travel) Single A (no flight travel expenses)
All competitors are supported through promotions. A competitor can expect their images (at your discretion) to be published on social networks, our main website and sometimes print publications. These types of promotions can become a big benefit to a striving competitors and may open the doors to many new opportunities.
John Destacamento has served over 21 years in the fitness industry as a personal trainer, facility owner, and educator. He is the leader of the Sweat Studio Fitness Competition Team that has already accumulated over 25 trophies in the past 4 years. Currently, John is developing innovative ways to improve efficiency for fitness professionals which led to develop his own fitness application to better integrate data sharing between fitness professionals and with their clients; Efit Tracker. Http://efittracker.com